Studio Luho is an independent menswear label founded by Hugh and Javier Reed in Melbourne, AU. 

An ongoing project to build the definitive versions of the clothes we actually want to wear. 

An unbothered, authentic, and intentional approach to contemporary menswear.

Made in small batches by a tight circle of local makers here in Melbourne. 

“We aren't interested in seasonal collections or forced themes. Instead, we are building a permanent, curated wardrobe. We take the Platonic ideals of classic menswear like the utility trouser, the heavyweight French terry sweater, the Oxford shirt, and cut them for modern proportions.

We hunt down textiles that look interesting and feel expensive, but we don't expect them to stay that way. Everything is designed to be worn hard, broken in, and beautifully repaired.

Studio Luho was born out of a frustration with a menswear landscape caught between disposable trends and inaccessible luxury.

Javier Reed

CREATIVE DIRECTOR”